“Parts Matter” Campaign
Photo: Federal-Mogul
Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown, millions of automotive repair professionals and consumers will soon be reminded why “Parts Matter” through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.
The new campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.
“‘Parts Matter’ because W when it comes to choosing any replacement product, whether a brake pad, control arm, wiper blade, spark plug, headlamp or head gasket, that choice can ultimately affect the vehicle’s safety, performance and reliability. Parts matter because the wrong choice can have serious consequences,” said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts.
The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including www.AutoMD.com, an online resource that helps consumers make informed decisions regarding vehicle repairs. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples – through photos, videos and stories – of why “parts matter.”
This multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts’ broad portfolio of premium brands and products.
