Garage Gurus logo was one of three Federal-Mogul items to receive Automotive Communications Awards at AAPEX 2015.
(Photo: Huw Evans)
Federal-Mogul Motorparts received three awards for excellence at the annual Automotive Communications Award program at AAPEX 2015.
The Automotive Communications Awards, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, recognize excellence in business-to-consumer and business-to-business communication for outstanding advertising, marketing, public relations, promotions, social media and other communication activities designed to reach vehicle owners as well as trade professionals, including owners, service writers and technicians.
Federal-Mogul Motorparts received awards for excellence in three categories: Media Outreach to a Female Audience; Logo Design/Usage; and Posters and Signage. The company’s ANCO Road Trip Contest for Pinterest, which encouraged consumers to document road trips they would like to take within the U.S. or Canada, was selected as best example of Media Outreach to a Female Audience category. The company’s winning entry in the Logo Design/Usage category was the iconic logo developed for the Garage Gurus technical education platform comprising state-of-the-art technical education centers, web-connected “Gurus-On-The-Go” product technology vans and extensive eLearning curriculum at FMgaragegurus.com.
In the Posters and Signage Category, Motorparts’ MOOG NASCAR Championship poster, recognized the 49 consecutive Cup Series champions who have relied on MOOG Steering and Suspension parts, was selected by the judges.
“I’d like to thank our marketing and communications team for their creativity in effectively communicating the core safety, reliability and performance benefits of Federal-Mogul Motorparts’ premium branded products,” said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts.
